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These boards show a wide variety of what can be done to display either fashion forecasting or a brand concept. In AT 375, a class called Computer Tech for Merchandising, we were taught the basics of Adobe Photoshop. Using Photoshop, I developed a design board that represented the brand, Reformation, own image, merchandise, and target market. Thus producing Sleek Exhibition, which came with challenges since there was a casual custodian near the door cleaning the floors which took away from the feel of the photo. While in Photoshop, I was able to stamp sections of the photo that had the correct lighting to cover this body and broom. Along with smudging out the rougher sections therefore eliminating an aspect that looked tacky to better my image. This went on to win 3rd Place at ATID Showcase of Excellence this past April (see 'awards' tab).

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Suburban Development and Midsummer Nights were group projects that took place in AT 340, a class called Apparel and Textile Aesthetics.

 

The unique process of creating the Midsummer Nights aesthetics board is what makes it one of a kind. We displayed innovative thinking by refining the smallest of details that were presented on our board. To focus on the idea behind the board is what brings all the elements together. The concept of Shakespeare’s play, Midsummer Night's Dream, is where we stemmed our theme from. All the way from the theme images to the garments which had a whimsical yet dark feel so basing our board off the play is where all the creativity began. The innovative thought to weave strips of an old book is what made our idea of an old Shakespearean play and elegant dresses come together and truly unique. This seamless visual allowed for the viewer’s eyes to follow up to the actual garment photos which was a problem with our first layout. Then we moved our garments near the center to make it visually appealing thus creating our final product. The contradictory perspective of a timeless play and apparel had to lay on one board so we spaced them out meticulously. The branches over the weaved paper and the ombre background helped make the scene more cohesive. These swatches contained many trial and error attempts since our colors were not turning out as ideal as we had hoped. After refining our attempts, we were able to successfully overcome our riskiest problem element of our board by displaying beautifully hand dyed swatches.

 

The gathering of images from WGSN.com for our Suburban Development board, we forecasted S/Su 2017 men's designer suits (created in 2016) then drew up the flats along with inspiration images, and a color story. Both of these boards allowed the strength of group work to truly show especially since Midsummer Nights went on to win 1st Place at ATID Showcase of Excellence this past April (see 'awards' tab). 

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