For this project, we were tasked with developing a complete business plan for a sustainable fashion retailer located in Manhattan, KS. Motivated by our passion for thrifting and after noticing a gap in the market, we decided to create a secondhand vintage retailer to fill the city’s need for quality secondhand garments. We had to develop our retailer, Amaranta Collective, from the ground up. Meaning “a flower that never fades”, we wanted Amaranta to be a retailer that addresses the environmental impact made by the textile industry, and be a solution to reducing that impact.